COACH KEVIN COADY
Weeks of Training Analyzed Over 10 Years of Coaching
Kona Top 10 AG Finishers Coached
# Times Kevin Qualified For Kona
# of PRs, First Time Triathlon, Ironman or 70.3 Finishers
Over a Decade of Success Coaching Busy Athletes
Coach Coady started TriForce in 2010 with one goal– create the type of team and coaching he would want as an athlete. Since then he has helped beginners through advanced athletes achieve their racing goals. Whether your goal is to finish your first triathlon or qualify for Kona, chances are that he has helped someone like you achieve the same goal.
First Place at Ironman Santa Rosa on 10 Hours Per Week
As a fun experiment to learn more about coaching busy athletes, Coach Coady prepared for Ironman Santa Rosa on a 10 hours per week plan. He took first place in his age group with a time of 9:26. Read more.
Coaching Qualifiers: Kona, 70.3 World Champs, AG Worlds, Boston
We’ve coached 10+ Kona qualifiers (2 of them getting top 10 in their AGs), and many many 70.3 Worlds, AG nationals and Boston Marathon qualfiers. In 2014 alone, Coach Coady coached 4 Kona qualfiers and 10 x 70.3 World Champs Qualifers.
Leading by example: 7* Kona Qualifier and 8:56 Ironman.
Coach Coady has qualified for or raced at Kona almost every year since 2011 by following the exact same principles he uses to coach the team. He has completed 12 Ironman races, including a personal best of 8:56 at Ironman Arizona.
Happy Clients and Long Term Relationships
About roughly half of Coach Coady’s clients have been with him for 5+ years and many of them them have been with him almost 10 years. Coach Coady is committed to keeping his clients challenged and engaged their their athletic and life journeys.
A Passion For Learning and Improving
A USA Triathlon Certified Coach (Long Course and Short Course) Coach Coady has a passion for improving as a coach to improve team performance. Most recently he attended 4 training camps with legendary coach Brett Sutton, becoming a “TriSutto Certified” coach. He also has certifications from Trainingpeaks, Swimsmooth, Powertap (power training).
Meet Coach Kevin Coady
Kevin is the founder and head coach of TriForce and the former triathlon coach at Google’s global headquarters in Mountain View, California. As a top-performing age group triathlete, Kevin has an impressive Ironman personal best of 8:56, earned 7 Kona qualifications, and secured multiple wins and podium finishes at Ironman and Ironman 70.3 events.
Kevin has been coaching for over a decade and has guided countless athletes to achieve personal records and major racing milestones. He has helped athletes do everything from finishing their first triathlon to qualifying for their first Kona, including coaching two to top-10 finishes in their age groups, as well as numerous 70.3 World Championship qualifications. Whether you’re an elite competitor or a beginner eager to improve, Kevin welcomes athletes of all abilities who are ready to put in the work to elevate their performance.
A Belief That You Don’t Have to Train 20 Hours a Week to Race Ironman
With his experience coaching busy professionals at Google and training himself on a limited time budget, Coach Coady developed the Busy Athlete’s Toolbox—a proven system that empowers time-crunched athletes to efficiently pursue their long-distance triathlon dreams.
Back in 2008, while juggling work during the day and going to school at night, Coach Coady began developing the tools that enabled him to complete a sub-10-hour Ironman on just 10 hours of training per week. Since then, he has refined these strategies into what is now the Busy Athlete’s Toolbox—a system that includes methods like the Minimum Effective Dose, Reverse Periodization, the 666 Beast Method for gradually increasing training volume, and a library of shorter, “no fluff” workouts that deliver big results.
For athletes with busy work or family schedules who still aspire to compete at a high level in triathlon, TriForce offers a practical and effective approach. If you bring the commitment, Coach Coady will work with you to develop a plan and provide the tools you need to reach your goals.
Overweight Silicon Valley Lawyer to Ironman Age Group Winner
When he first started triathlon, Coach Coady was unhealthy and more than 40 pounds overweight. Over time he cracked the code for long-distance triathlon success—even on a tight time budget—and transformed himself into a multiple-time Ironman age group champion and a consistent Kona qualifier.
Using a grounded, practical approach, he transformed himself from being 45 pounds overweight to becoming a sub-9-hour Ironman finisher and multiple-time Kona and 70.3 World Championship qualifier.
Now, his passion is helping others achieve their triathlon dreams by using the same knowledge and strategies that worked for him. If the guy on the left can turn things around and make his triathlon dreams a reality, so can you!
A Drive For Learning And Improving as a Coach
For over 15 years, Kevin has passionately studied the art and science of triathlon training, applying his deep knowledge to his athletes’ programs as well as his own.
Always striving to grow as a coach, Kevin recently attended four training camps with legendary coach Brett Sutton—mentor to world champions and Olympic medalists—where he became a TriSutto Certified coach. He continues to evolve his coaching techniques and expand his toolbox, ensuring his athletes have access to the best methods in the sport.
In addition to his USA Triathlon Certification and TriSutto Certification, Kevin has received certifications or attended coaching clinics from: Trainingpeaks, Powertap (power training), and Swimsmooth.com, among others.