Coaching

“My coaching is for athletes like you—driven, ambitious, and committed, but in need of a clear, actionable plan. I’ll help you cut through the noise and confusion, providing the guidance you need to train smarter, stay injury-free, and achieve your biggest goals. I’ll be with you every step of the way.”     

Why Choose TriForce For Coaching?

A Passion For Coaching Busy Athletes

You don’t have to live like a monk or train 20 hours per week to crush an Ironman or Half Ironman.

Back in 2008, I was juggling a full-time job and night school while holding onto my Ironman dreams. I knew I needed a smarter approach to training, so I began developing my Busy Athlete’s Toolbox—a set of strategies that helped me complete a sub-10-hour Ironman on just 10 hours of training per week (once in 2011 and again in 2019(. Since then, I have expanded those tools and used them to coach countless busy athletes—from parents to Google executives—helping them chase their own big dreams.

A Decade-Long Track Record of Success

What’s your goal?

Whether you’re aiming to complete your first triathlon, cross the finish line of an Ironman, qualify for Kona, race at Xterra Maui, or tackle a 100-mile ultramarathon, I’ve helped athletes like you achieve it. From first-time finishers to Kona top-10 athletes, 70.3 World Championship qualifiers, and countless Boston Marathon qualifiers, I have the tools to help you reach your goals.

A Coach Who Leads by Example

 Coach tested, athlete approved.

I use the same principles and Busy Athlete’s Toolbox for myself that I use to coach you.  Along the way, I’ve completed 12 Ironman races, earned 2 age group wins, qualified for Kona 7 times, won my age group at Ironman Santa Rosa on just 10 hours of training per week, and set a personal best of 8:56 at Ironman Arizona. I’m not sharing this to brag—I’m sharing it to show you that these methods work.

Certified by the Best: Bringing World-Class Tools to You

If it’s good enough for Olympic gold medalists and Multiple Kona Champions, it’s good enough for us.

I learned directly from legendary coach Brett Sutton, earning my certification as a TriSutto Certified Coach. Sutton’s coaching principles have produced Kona world champions and Olympic medalists, and many are equally effective for busy age-group athletes like you. His methods—especially “Reverse Periodization” and his efficient, “no fluff” workouts—are some of the most powerful tools in my Busy Athlete’s Toolbox.

A Passion for Coaching the Individual and Truly Understanding YOU

Tailored Coaching for Your Unique Journey.

Some coaches use a cookie cutter method to coach every athlete.  Or worse, they provide a generic, computer-generated or AI plan and call it coaching. But the real magic comes from coaching tailored specifically to YOU—your goals, fitness level, unique schedule, priorities, motivation, training history, personal life stressors, robustness, and capacity to absorb training. That’s what my coaching is all about.

Coaching Options

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