Proven ONLINE Coaching for Busy Athletes
You already have the drive and determination—now all you need is a roadmap.
My coaching is tailored for athletes like you—busy, but driven and ready to put in the work to reach the next level.
Together, we’ll simplify your training, cut through the confusion, and set you on the most efficient and effective path to achieving your triathlon goals. We’ll eliminate the guesswork and ensure you’re making the most of your time.
Is TriForce Coaching For You?
If any of the below resonate with you, you’re not alone. Many TriForcers come to me feeling the same way. Together, we’ll cut through the noise, simplify your training, and get you on a proven, effective and efficient path to achieving your triathlon goals—while balancing the demands of your life:
❌ Are you unsure if your current training plan is really setting you up for success, leaving you second-guessing your efforts?
❌ Has your progress stalled as a self-coached athlete and you want to reach the next level?
❌ Do you struggle to fit training into your busy schedule, constantly wondering if you are doing enough?
❌Do you feel whiplashed by flood of conflicting triathlon advice and jumping from method to method?
❌ Do you ever feel burnt out or stuck in a cycle of injury or fatigue?
❌ Have you spent countless hours and thousands of dollars training for and traveling to races, only to end up disappointed in your performance?
❌ Are you tired of one-size-fits-all or computer generated plans that don’t feel quite dialed in for you?
❌ Do you find yourself lacking accountability and motivation, leading to inconsistent training or missed workouts?
✅ Do you want to feel confident that your training will put you on track for your goals while leaving time for work and family?
✅ Do you want to make the most of your limited training hours, knowing every session is efficient and purposeful?
✅ Do you want to feel more confident on race day knowing you have your fitness and race strategy 100% dialed in?
✅ Do you want a fully customized approach that’s 100% designed and constantly adjusted for you and your unique goals and circumstances?
✅ Do you want a coach to acknowledge all your hard work, hold you accountable, analyze your workouts, and be there for any and all questions or challenges and to keep pushing you to reach the next level?
✅ Do you want to avoid burnout and injury with a training plan that balances intensity, recovery, and your lifestyle
✅ Do you want to eliminate the guesswork and have a clear, focused plan that keeps you progressing toward your goal, week after week?
Interested In Coaching?
Ready to pull the trigger and join TriForce? Click here to get started and I’ll get back to you quickly to get things going!
Do you have any questions? Would you like to set up a free discovery call to find out more about coaching? Click here to contact me!
About 5 or 6 years ago, my son suggested that I use Kevin Coady of Triforce who had been his online coach and had helped hin prepare for a couple of Ironman races. I contacted Kevin who agreed to take me on.
Kevin provides daily workouts and every week provides feedback. He gives tips to help prepare for race day as well as suggestions for the race itself. I have found that using Kevin as my coach has had distinct advantage over trying to do my training on my own. The workouts that Kevin supplies are planned over the year to address needs – strength building, speed work, endurance – and so I do not have to think about what type of workout to do each day.
With my personality, I am motivated to do the scheduled work outs. As a result, I rarely skip a work out and so I maintain consistency in my training. He understands that there is a life outside triathlon and so is flexible in scheduling workouts when there are family and work issues that may affect my ability to train. He also works with me to make the amount of training to fit within my schedule.
Since using Kevin as my coach, I have completed two Ironman distance races as well as a number of half-Ironman and Olympic distance races. For each race, I have been well- prepared. [Coach note: Rick is modest- he has finished on the podium at most of these races]
Finally, I find Kevin to be an incredible encourager. He is very positive in his feedback and encouragement. He not only coaches, but he continues to compete and so clearly understands the sport. He has a wealth of information that he can pass on.
Why Choose TriForce Coaching
Powerful Tools for Busy Athletes
You don’t have to live like a monk or train 20 hours per week.
My Busy Athlete’s Toolbox is a unique set of strategies that helped me complete a sub-10-hour Ironman on just 10 hours of training per week (once in 2011 and again in 2019). I have expanded those tools (such as minimum effective dose and my 666 Beast Build Method) and I have used them to coach countless busy athletes—from parents to Google executives—helping them chase their own big dreams.
A Decade of Success
What’s Your Goal?
Whether you’re aiming to complete your first triathlon, cross the finish line of an Ironman, qualify for Kona, race at Xterra Maui, or tackle a 100-mile ultramarathon, I’ve helped athletes like you achieve it. From first-time finishers to Kona top-10 athletes, 70.3 World Championship qualifiers, and countless Boston Marathon qualifiers, I know how to help you reach your goals.
A Coach Who Leads By Example
Coach Tested, Athlete Approved.
I coach myself using the same principles for myself that I use to coach you. Along the way, I’ve completed 12 Ironman races, earned 2 age group wins, qualified for Kona 7 times, won my age group at Ironman Santa Rosa on just 10 hours of training per week, and set a personal best of 8:56 at Ironman Arizona. I’m not sharing this to brag—I’m sharing it to show you that these methods work.
Applying World Class Methods to You
If It’s Good Enough for Olympic Gold Medalists and Kona Champions, It’s Good Enough For Us.
I learned directly from legendary coach Brett Sutton at 4 training camps, and completed a coaching course, earning my certification as a TriSutto Certified Coach. I also used Sutton as my triathlon coach and mentor in 2019. Sutton’s coaching principles have produced Kona world champions and Olympic medalists, and many are equally effective for busy age-group athletes like you. His methods—especially “Reverse Periodization” and his efficient, “no fluff” workouts—are some of my most powerful tools.
A Passion for Coaching the Individual and Truly Understanding YOU
Tailored Coaching for Your Unique Journey
Some coaches use a cookie cutter method to coach every athlete. Or worse, they provide a generic, computer-generated or AI plan and call it coaching. But the real magic comes from coaching tailored specifically to YOU—your goals, fitness level, unique schedule, priorities, motivation, training history, personal life stressors, robustness, and capacity to absorb training. That’s what my coaching is all about.
Coaching Options
Bronze "Advisor"
- Are you an independent athlete who doesn't necessarily want the full coaching experience? If you want a plan that puts you on track for your goals and the ability to get your questions answered, the "advisor" package is for you. (see more details below)
Gold Coaching
- Looking for the full coaching experience of having Coach Coady with you every step of the way? We'll plan your season and training schedule around YOUR individual schedule, strengths, weaknesses and personal goals and needs. I'll be with you and on top of your training, seeing every workout you perform and sending you a weekly analysis video or email with feedback about the previous week and guidance for your upcoming training. We'll have you 100% ready for your key race. (see more details in the chart below)
Platinum Coaching
- Do you want a very high touch coach - client relationship? If you want daily or multiple times daily Coach Coady reviews and feedback of your workouts in addition to all the regular contact in the Gold Coaching, this is the package for you. (see more details in the chart below).
Ready To Get Started?
Create a payment via the buttons below ⬇️
There’s no start up fee and you can quit at any time.
I’ll get back to you ASAP to start your onboarding process!
Bronze "Advisor"
- ✅ season planning
- ✅ Semi customized plan loaded in 4-6 week blocks (current fitness, goal races, time to train),not fully customized for travel, day of the week preferences, etc. (coach can advise on how to adjust for those)
- ✅unlimited email contact with your coach
- ❌ unlimited plan adjustments
- ❌ coach reviews your logs weekly and sends you a video analysis or email
- ❌ coach review your workouts DAILY as you log them and replies to your comments
- ✅ Guidance on creating your race pacing and nutrition plan
- ✅ (A RACE ONLY) Video analysis and feedback on your Race Plan + post race analysis
- ✅access to team Facebook group
- ❌ Trainingpeaks premium acccount
- $49 Swim or Run video analysis
Gold Coaching
- ✅ season planning
- ✅ Fully custom plan loaded in 1-4 week blocks. Fully built around your life, your schedule, your physiology, your goals and so on.
- ✅unlimited email contact with your coach
- ✅unlimited plan adjustments
- ✅ coach reviews your logs weekly and sends you a video analysis or email
- ❌ coach review your workouts DAILY as you log them and replies to your comments
- ✅ Guidance on creating your race pacing and nutrition plan
- ✅ Video analysis and feedback on all Race Plans + post race analysis videos
- ✅access to team Facebook group
- ✅ Trainingpeaks premium acccount
- ✅ Monthly Free Swim or Run video analysis
Platinum Coaching
- ✅ season planning
- ✅ Fully custom plan loaded in 1-4 week blocks. Fully built around your life, your schedule, your physiology, your goals and so on.
- ✅unlimited email contact with your coach
- ✅unlimited plan adjustments
- ✅ coach reviews your logs weekly and sends you a video analysis or email
- ✅ coach review your workouts DAILY as you log them and replies to your comments
- ✅ Guidance on creating your race pacing and nutrition plan
- ✅ Video analysis and feedback on all Race Plans + post race analysis videos
- ✅access to team Facebook group
- ✅ Trainingpeaks premium acccount
- ✅ Unlimited Swim or Run video analysis
Ready To Get Started?
Create a payment via the buttons below. ⬇️
There’s no start up fee and you can quit at any time.
I’ll get back to you ASAP to start your onboarding process!
I sought Kevin’s coaching expertise during a pivotal time in my life when I was changing professions, entering menopause, and my decades-long running career had become rather stale.
Running had always been a part of my life, but I was not looking forward to the daily efforts anymore, and I’d really started to wonder why. After learning about my background, Kevin provided me with a great training program that started way back at ground zero. It created the right amount of structure and was easy to digest.
Within a relatively short time, I found my love for running again and even put a goal race on the calendar…and then received a cancer diagnosis – devastating. 3 years later, we’ve endured and recovered from cancer, major surgeries, family-life events, and other more minor hiccups.
Through it all, Kevin has listened, helped me set reasonable goals, kept me honest with maintenance, flexed through setbacks, and he’s always supported my quest to be better/stronger/faster.
Since joining Kevin’s team, I’ve run 3 marathons, qualified for the Boston Marathon, and am headed for my first ultra-distance race in 6 years.
I’m so incredibly grateful for this partnership, and at 52 years old, I’m excited for “what’s next!”
Let’s Put TriForce To the Test!
Watch the video below to find out how we will handle:
✅ Planning your unusual season
✅ Helping you buy a new bike, wheels, helmet, etc
✅ Helping you execute workouts
✅Handling fatigue and sickness
✅ Dealing with travel
✅ adding last minute races
✅ race planning
✅ swim and run technique advice
✅ accommodating your likes and dislikes
✅ scheduling your group workouts (tri club, masters, etc),
✅ scheduling strength, stretching, yoga
Did I miss anything?
Contact me and I’ll be happy to answer your questions.