Proven ONLINE Coaching for Busy Athletes


You already have the drive and determination—now all you need is a roadmap.

    My coaching is tailored for athletes like you—busy, but driven and ready to put in the work to reach the next level.

   Together, we’ll simplify your training, cut through the confusion, and set you on the most efficient and effective path to achieving your triathlon goals.    We’ll eliminate the guesswork and ensure you’re making the most of your time.

Is TriForce Coaching For You?

If any of the below resonate with you, you’re not alone. Many TriForcers come to me feeling the same way. Together, we’ll cut through the noise, simplify your training, and get you on a proven, effective and efficient path to achieving your triathlon goals—while balancing the demands of your life:

❌ Are you unsure if your current training plan is really setting you up for success, leaving you second-guessing your efforts?

❌ Has your progress stalled as a self-coached athlete and you want to reach the next level?

❌ Do you struggle to fit training into your busy schedule, constantly wondering if you are doing enough?

❌Do you feel whiplashed by flood of conflicting triathlon advice and jumping from method to method?

❌ Do you ever feel burnt out or stuck in a cycle of injury or fatigue?

❌ Have you spent countless hours and thousands of dollars training for and traveling to races, only to end up disappointed in your performance?

❌ Are you tired of one-size-fits-all or computer generated plans that don’t feel quite dialed in for you?   

❌ Do you find yourself lacking accountability and motivation, leading to inconsistent training or missed workouts?

✅ Do you want to feel confident that your training will put you on track for your goals while leaving time for work and family?

✅ Do you want to make the most of your limited training hours, knowing every session is efficient and purposeful?

✅ Do you want to feel more confident on race day knowing you have your fitness and race strategy 100% dialed in?

✅ Do  you want a fully customized approach that’s 100% designed and constantly adjusted for you and your unique goals and circumstances?

✅ Do you want a coach to acknowledge all your hard work, hold you accountable, analyze your workouts, and be there for any and all questions or challenges and to keep pushing you to reach the next level?

✅ Do you want to avoid burnout and injury with a training plan that balances intensity, recovery, and your lifestyle

✅ Do you want to eliminate the guesswork and have a clear, focused plan that keeps you progressing toward your goal, week after week?

In 2015 I wanted to come back to triathlon after 11 years of no racing. A friend of mine referred me to Kevin.I basically started from scratch when I met Kevin. After one full year of training, I placed 15th in M55-59 at 2016 Vineman.
(Fast forward), last year I was on the podium at IMCDA. This year I was on the podium at IMTX and Santa Cruz 70.3.    …with Kevin, I have also qualified and competed at St George, Kona and Nice world championships.   Kevin always reviews my workouts and race results and provides timely feedback.  The workout goals are explained well  to help me get the most from the workouts and what to do on days when I may not feel good.    After years working with me, Kevin can still help me find ways to adjust my racing execution to get better results. This in itself is amazing.
I highly recommend Kevin’s coaching service.
Huy Nguyen

long time TriForcer

Interested In Coaching?

Ready to pull the trigger and join TriForce?  Click here to get started and I’ll get back to you quickly to get things going!

Do you have any questions?  Would you like to set up a free discovery call to find out more about coaching?    Click here to contact me!

 About 5 or 6 years ago, my son suggested that I use Kevin Coady of Triforce who had been his online coach and had helped hin prepare for a couple of Ironman races. I contacted Kevin who agreed to take me on.

Kevin provides daily workouts and every week provides feedback. He gives tips to help prepare for race day as well as suggestions for the race itself.   I have found that using Kevin as my coach has had distinct advantage over trying to do my training on my own. The workouts that Kevin supplies are planned over the year to address needs – strength building, speed work, endurance – and so I do not have to think about what type of workout to do each day.

With my personality, I am motivated to do the scheduled work outs. As a result, I rarely skip a work out and so I maintain consistency in my training. He understands that there is a life outside triathlon and so is flexible in scheduling workouts when there are family and work issues that may affect my ability to train. He also works with me to make the amount of training to fit within my schedule.

Since using Kevin as my coach, I have completed two Ironman distance races as well as a number of half-Ironman and Olympic distance races. For each race, I have been well- prepared.  [Coach note: Rick is modest- he has finished on the podium at most of these races]

Finally, I find Kevin to be an incredible encourager. He is very positive in his feedback and encouragement.  He not only coaches, but he continues to compete and so clearly understands the sport. He has a wealth of information that he can pass on.

Eric Endean

Doctor, multiple time Ironman / 70.3 podium finisher

Why Choose TriForce Coaching

Powerful Tools for Busy Athletes

You don’t have to live like a monk or train 20 hours per week.

My Busy Athlete’s Toolbox is a unique set of strategies that helped me complete a sub-10-hour Ironman on just 10 hours of training per week (once in 2011 and again in 2019). I have expanded those tools (such as minimum effective dose and my 666 Beast Build Method) and I have used them to coach countless busy athletes—from parents to Google executives—helping them chase their own big dreams.

A Decade of Success

What’s Your Goal?

Whether you’re aiming to complete your first triathlon, cross the finish line of an Ironman, qualify for Kona, race at Xterra Maui, or tackle a 100-mile ultramarathon, I’ve helped athletes like you achieve it. From first-time finishers to Kona top-10 athletes, 70.3 World Championship qualifiers, and countless Boston Marathon qualifiers, I know how to help you reach your goals.

A Coach Who Leads By Example

Coach Tested, Athlete Approved.

I coach myself using the same principles for myself that I use to coach you.  Along the way, I’ve completed 12 Ironman races, earned 2 age group wins, qualified for Kona 7 times, won my age group at Ironman Santa Rosa on just 10 hours of training per week, and set a personal best of 8:56 at Ironman Arizona. I’m not sharing this to brag—I’m sharing it to show you that these methods work.

Applying World Class Methods to You

If It’s Good Enough for Olympic Gold Medalists and  Kona Champions, It’s Good Enough For Us.

I learned directly from legendary coach Brett Sutton at 4 training camps, and completed a coaching course, earning my certification as a TriSutto Certified Coach.   I also used Sutton as my triathlon coach and mentor in 2019.    Sutton’s coaching principles have produced Kona world champions and Olympic medalists, and many are equally effective for busy age-group athletes like you. His methods—especially “Reverse Periodization” and his efficient, “no fluff” workouts—are some of my most powerful tools.

A Passion for Coaching the Individual and Truly Understanding YOU

Tailored Coaching for Your Unique Journey

Some coaches use a cookie cutter method to coach every athlete.  Or worse, they provide a generic, computer-generated or AI plan and call it coaching. But the real magic comes from coaching tailored specifically to YOU—your goals, fitness level, unique schedule, priorities, motivation, training history, personal life stressors, robustness, and capacity to absorb training.   That’s what my coaching is all about.

Coaching Options

Ready To Get Started?

Create a payment via the buttons below ⬇️

There’s no start up fee and you can quit at any time. 

I’ll get back to you ASAP to start your onboarding process!

Ready To Get Started?

Create a payment via the buttons below. ⬇️

There’s no start up fee and you can quit at any time. 

I’ll get back to you ASAP to start your onboarding process!

I sought Kevin’s coaching expertise during a pivotal time in my life when I was changing professions, entering menopause, and my decades-long running career had become rather stale.

Running had always been a part of my life, but I was not looking forward to the daily efforts anymore, and I’d really started to wonder why. After learning about my background, Kevin provided me with a great training program that started way back at ground zero. It created the right amount of structure and was easy to digest.

Within a relatively short time, I found my love for running again and even put a goal race on the calendar…and then received a cancer diagnosis – devastating. 3 years later, we’ve endured and recovered from cancer, major surgeries, family-life events, and other more minor hiccups.

Through it all, Kevin has listened, helped me set reasonable goals, kept me honest with maintenance, flexed through setbacks, and he’s always supported my quest to be better/stronger/faster.

Since joining Kevin’s team, I’ve run 3 marathons, qualified for the Boston Marathon, and am headed for my first ultra-distance race in 6 years.

I’m so incredibly grateful for this partnership, and at 52 years old, I’m excited for “what’s next!”

Carrie Hyatt

Ringing the "BQ bell" at CIM

Let’s Put TriForce To the Test!

Watch the video below to find out how we will handle:

✅ Planning your unusual season

✅ Helping you buy a new bike, wheels, helmet, etc 

✅ Helping you execute workouts 

✅Handling fatigue and sickness   

✅ Dealing with travel 

✅ adding last minute races 

✅ race planning

✅  swim and run technique advice 

✅ accommodating your likes and dislikes 

✅ scheduling your group workouts (tri club, masters, etc),

 ✅ scheduling strength, stretching, yoga  

Did I miss anything?  

Contact me and I’ll be happy to answer your questions.